Senior Manager, Demand Generation, Account Based Marketing, USA

The Account Based Marketing Lead will be responsible for defining and executing the ABM strategy - prioritizing target accounts for the development, implementation, execution and measurement of account marketing programs through the use of intent and data-driven decisions. You will work closely with the rest of the marketing function as well as the strategic accounts and US commercial teams to deliver these programs.

Through an in-depth understanding of account based marketing best practices, you will use one-to-one, one-to-few and programmatic ABM to reach and engage with our target audience. The ideal candidate will have a proven track record in executing strategic campaigns, taking a data-driven approach and collaborating with stakeholders on the sales team. You will track performance and use account intelligence to optimize and iterate campaigns.